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Marmite originally came in a small earthenware pot, similar to the kind of French casserole dish called a '
Marmite', (pronounced MAR-MEET). This may be where
Marmite gets its name from.
You can still see the original '
Marmite' dish pictured on the front of the pot, but we started using glass jars in the 1920s. The shape of the jar and the distinctive red and yellow label have remained pretty much the same since then.
Marmite leaves little room for a middle ground - you either love it or you hate it.
Our recent advertising campaign played on this. It all started when the two people coming up with the ideas found themselves divided by their tastebuds: one of them adored it and the other didn't. And thus a campaign was born.
We celebrated our 100th birthday in 2002 and public demand shows no signs of slowing - so long as you keep eating it, we'll keep churning it out. Surely it must be time for more rejoicing, now where were those dancing shoes?!
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